Celebrities appearing in adverts is nothing new; for example, in 2023, Kevin Bacon appeared as a familiar voice in Budweiser’s Super Bowl ad. Seeing Renner in this commercial, however, is a special case. This is the first role he’s taken since his 2023 snow plow accident, in which he was crushed beneath the heavy machinery while reportedly trying to protect his nephew. He allegedly broke over 30 bones, requiring a lengthy hospital stay and several surgeries. While speaking to People, the actor described his trepidation about performing stunts for the commercial: “I never would’ve tried … any of these types of moves, or dancing around like James Brown on a countertop.”
Silk, however, was a special brand for Renner, as the beverage was a part of his recovery diet. “I’ve become so healthy now,” he told People about his new regime. Having the extra support of his daughter as a co-star undoubtedly helped as well. Renner is taking what he described as “baby steps” toward returning to his full strength and confidence.