To settle the debate once and for all, The Habit’s general manager for its food trucks, Kassandra McCalister, gathered signatures to reclassify the Santa Barbara Char as a sandwich. According to a press release sent to Mashed, the employee’s weeks-long efforts were successful. After the names on the petition were counted, the chain’s Chief Marketing Officer Jack Hinchliffe took to a podium outside the Glendale, California, restaurant to unveil the brand’s new, yet temporary name, complete with a ribbon cutting. “The numbers don’t lie,” Hinchliffe said. It’s official — a burger is, indeed, a sandwich.
The now rebranded location, The Habit Sandwich Grill, shared a video of the celebrations on TikTok. In the clip, you can see the newly placed sign as well as window postings encouraging fans to vote. Inside the restaurant, cards on each table informed customers of the competition.
If you’re not satisfied with the results, you have until the end of October to make your voice heard. To participate, you can select between “burger” and “sandwich” when ordering the item online, or post on social media with the hashtag #habitteamburger or #habitteamsandwich. On November 3, a live event will reveal the Santa Barbara Char’s official and final status.