The taco lover’s pass will be on sale for a two-day Taco Tuesday-themed event, starting on October 3 and ending on October 4. The sale allows users to purchase the pass for only $10 within the official Taco Bell app, granting them rewards for a month-long National Taco Day celebration.
The service allows users to redeem a single free item from the Taco Bell menu every day for 30 consecutive days, including a crunchy beef taco, a spicy potato taco, a Doritos Locos taco, the new Toasted Breakfast Taco, and many other menu options. In addition to offering free rewards to these subscribers, the chain also plans to give away 100 free passes to lucky fans who participate in the Tuesday drops available in the app.
This move seems to be part of a celebratory victory lap for the chain after it successfully helped liberate the phrase “Taco Tuesday” from a years-long trademark held by its competitor, Taco John’s. This trademark prevented any business or brand from utilizing the expression without permission from the Wyoming-based chain. Now that the taco terminology is free for everyone, Taco Bell has made a point to emphasize Tuesday drops as a means to give away gifts and prizes, all while enticing users to download and make use of its mobile app.