Coinciding with the exciting new Super Bowl ad, consumers have the opportunity to earn coins with the purchase of either Baja Blast or Baja Blast Zero Sugar at participating Taco Bell locations and in stores. To redeem coins, head to www.bajablast.com. Aside from using the coins to purchase food, like the 2 Taco Bell Build Your Own Cravings Boxes for 8,500 coins, fans can buy windshield shades, socks, and even a Boogie Board. The rarest item is a Mtn Dew Baja Blast Surfer Hoodie for 50,000 coins. While there are over 20,000 Mtn Dew Baja Blast shoe charms available, there are only 48 Hoodies.
Fans can also use their coins to enter one of six sweepstakes from now to June 15. For ten coins, you can enter to win January’s sweepstakes, of which the winner will receive an electric bike bundle. To earn entries, you must register for an account through the Baja Blast website and scan any available product. Besides Baja Blast sodas, Baja Laguna Lemonade, Baja Point Break Punch, Doritos Baja Fiery Mango XXL, Doritos Baja Fiery Mango XXVL, Doritos Baja Fiery Mango Club M&M, and Doritos Baja Fiery Mango Club Flex can also be scanned. Too lazy to scan? Mountain Dew thought of you, too. Send a 3×5-inch index card with your name, address, date of birth, and email address to Mtn Dew 20th Bajaversary Promotion, PO Box 90130, Nashville, TN 37209.
Although the details of Taco Bell and Baja Blast’s upcoming Super Bowl ad remain shrouded in mystery (at least for now), these contests and promotions offer more than enough excitement to keep fans engaged until the big game. Will these sweepstakes figure into the commercial? Will it focus on a big celebrity? We’ll have to wait and see.