In a statement, Starbucks revealed to Mashed that, “In March 2023, the Chicken, Maple Butter & Egg Sandwich returned to select stores in the southeast region.” It’s unclear why this rerelease only returned to a specific area, and some employees are seemingly confused about it. One Reddit user stated in February 2023 that Florida and Georgia are the only states seeing the return, though commenters who worked at Starbucks locations in South Carolina and Kentucky claimed to have also received shipments and been trained on the spring launch.
While this quiet spring return seems to have kept social media buzz low, its success could indicate an upcoming national release. While there are many popular fast food breakfast sandwiches on the market, chicken is becoming an increasingly sought-after breakfast option. Starbucks is likely hoping to compete with other major chains like Chick-fil-A and Popeyes, both of which have chicken breakfast sandwiches on their menus.
Starbucks’ statement to Mashed also noted, “This sandwich offers customers a new protein variety for our breakfast assortment and combines sweet and savory flavors for a unique breakfast sandwich experience.” According to Starbucks’ nutrition menu, the sandwich includes a breaded chicken breast on an oat biscuit roll with a scrambled egg patty and maple butter spread. While curious customers in the southeast can try it now, everyone else will just have to hope this isn’t another item that Starbucks kicks to the curb.