If you take Girl Scout Cookies back to its core, it’s all about giving participating kids an opportunity to learn about entrepreneurship. The money raised from cookie sales goes to their local council, which can then provide programming to troops so the children can learn life skills such as leadership. While the money from cookie sales stays local, the national-level Girl Scouts of the USA profits from these larger brand deals.
Girl Scouts of the USA controls the Girl Scout trademark. So, when you see cookie-inspired ice cream at the supermarket or bags of Skippy P.B. Bites at your go-to convenience store, you can rest assured that a portion of the proceeds goes back to the national office. Those royalties are then used to fund additional programs and opportunities for Girl Scouts on a national level. These include science, technology, engineering, and math (STEM), outdoor adventure, entrepreneurship, and other confidence-building exercises.
Indeed, when you see Skippy peanut butter’s new Girl Scout product hit shelves in October (or other, similar products throughout the year), know that you can still support the youths while getting a new way to enjoy familiar flavors.