This isn’t the first time Shake Shack has participated in a film promotion. Earlier this year, the company teamed up with Nintendo and Illumination to offer the Shroom Burger and Gold Star Shake to promote “The Super Mario Bros. Movie.” Just as the company is doing with its West Hollywood Shack, its Brooklyn DUMBO Shack was the focus of an in-store experience that offered guests the chance to win film tickets, Mario- and Luigi-themed backpacks, hats, and shirts, as well as enjoy an immersive event with music and film clips. While the Brooklyn event was M.C.’d by Chance the Rapper, there’s no word yet on who may be hosting the West Hollywood event.
While Shake Shack’s fries are considered some of the best fast food fries out there, its shakes have also become somewhat legendary. The company’s website claims each shake is made of hand-spun custard made with cage-free eggs.
Shake Shack is also participating in DreamWorks Animation’s TrollsFest from November 3 to 5. The three-day event will focus on Justin Timberlake and his character Branch’s band, the BroZone. Guests attending will be able to try Shake Shack’s Trolls-themed shakes and win tickets to see the film.