Ryan Reynolds is not the first person to express fatigue with the endless line of pumpkin spice products and the hype surrounding them, but perhaps nobody else has expressed their distaste quite so vociferously. Realistically, Reynolds likely has no genuine hate for the iconic fall flavoring, but stirring up something of a rivalry between Negroni lovers and pumpkin spice fanatics does seem to be an excellent marketing strategy. Reynolds concludes the video with an apology to the pumpkin spice community, seemingly under duress from the “powerful political lobby” the flavor allegedly has.
This isn’t the first time Reynolds has used humor (or profanity) to advertise the Aviation label. In 2021, he premiered a special Father’s Day cocktail he called The Vasectomy. In that video, he mixes the drink while reciting a sarcastic tribute to children’s ability to keep you on your toes and up at night. And for Mother’s Day the next year, he had his own mother narrate the ad for his cocktail Mother’s Ruin Punch. As with those earlier ads, fans reacted to the humor and relatability of the anti-pumpkin-spice video, with comments on his Instagram page like, “You just have to love Ryan.” Although, one fan responded with a challenge: “Make a pumpkin spice negroni, coward.”