The release of the new Spicy TRUFF Chicken Sandwich may be exciting enough news for many, but there’s more to this Popeyes-and-TRUFF alliance than meets the eye. “We launched a TikTok contest anchored to the launch of our fanciest Chicken Sandwich yet and designed the campaign to inspire guests to take to social media to spotlight fancy moments in their everyday life,” Chief Marketing Officer Jeff Klein said.
To those who create their own video demonstrating how they “get fancy with the Spicy TRUFF Chicken Sandwich,” Popeyes is offering a chance to take a ride on the Popeyes Yachtsteraunt, which is expected to set sail in the spring of 2024. Popeyes has recruited model and TikTok influencer Wisdom Kaye to explain the details in a YouTube video, and you can find more info at popeyes.com/contest. Your TikTok video should show the everyday ways you bring fanciness to your life — and don’t forget to tag #PopeyesContest.
TRUFF’s partnership with Popeyes is just the hot sauce company’s latest in a string of collaborations. In 2022, Taco Bell and TRUFF joined together to release the limited-time offering of Loaded TRUFF Nacho Fries. TRUFF also got the Mario Bros. treatment earlier this year, with Mario, Toad, and Princess Peach appearing on bottles of TRUFF’s hot sauce.