These days, everyone has so many advertisements hitting them from all angles all the time that brands really have to put in special effort to get noticed. Superfans of Lucky Charms and Marvel will know the brands hit the nail on the head with their latest collab, cleverly re-marketing the cereal as “mischievously” (rather than magically) “delicious.”
Naturally, since around 60% of adults are Marvel fans (yes, adults can eat Lucky Charms, too), many of us can fully appreciate the marketing strategy. In fact, some Instagram users hopped into the comments with their own creative slogans: “Loki Charms” and “magically malicious,” to name a couple of the best.
That being said, if there’s one issue fans take with the new Loki-themed Lucky Charms, it’s the scarcity. The previous run consisted of only 3,500 boxes, which sold out in mere minutes. Fans have also alleged that many of the boxes were bought out by internet bots, only to be resold later at higher prices. Unfortunately, this second run will also be sold strictly online, so it’s possible would-be buyers will see similar results.