Reuniting favorite sitcom characters is no doubt a welcome way to usher in the long-awaited widespread release of Baja Blast. Fortunately for fans, the flavor is set to be available throughout 2024. J.P. Bittencourt, MTN DEW’s V.P. of marketing, potentially referenced the planned reunion in a press release from January 2: “MTN DEW BAJA BLAST has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way. Nothing’s better than giving fans what they’ve asked for, with a few additional surprises to keep the celebration going all year long.” Could one of these surprises be this mini-reunion of Pawnee’s best?
So, when you’re watching Super Bowl LVIII on February 11, don’t forget to keep an eye out for some of your old “Parks and Rec” favorites. Hopefully, any interest this advertising event generates will ensure that MTN DEW BAJA BLAST will stick around well past 2024. Until then, customers have another potential 11 DEW-filled months to enjoy it.