Sure, Dunkin’ Iced Coffee isn’t as affordable as it used to be, but it’s not exactly the kind of thing you’d expect to see Martha Stewart drinking. Of course this added to the hilarity of the video and left viewers analyzing each thoughtful detail — like how Stewart is reading a copy of her own book, “Entertaining,” at one point. “Consider this the iced coffee shaker’s official rule book. #dunkin #icedcoffee #etiquette#dunkinpartner,” read the caption of the Instagram post.
Commenters seemed more than willing to embrace Stewart’s iced coffee rules. One person wrote, “Martha gets it.” Other commenters attested to the effective advertising, with one writing: “This is hilarious and makes me want to buy a Dunkin iced coffee.”
This isn’t the first time Dunkin’ has used the shaking debate to advertise its iced coffee. A tongue-in-cheek TikTok ad compared the sound of iced coffee jangling in a plastic Dunkin’ cup to “the sweet sound of serotonin” and “good vibes,” concluding that “iced coffee is cheaper than therapy.” Sure, a bit over the top, but maybe Martha Stewart agrees.
In her latest Instagram, Stewart has put her comedic chops to good use to provide a next-level endorsement for Dunkin’ iced coffee. Now that she’s laid out her iced coffee etiquette, will she tell us her Dunkin’ order?