By now, many may have heard about Fyre Fest’s sandwiches — they even became an NFT in 2021. It’s an infamous legacy that, as Kraft shows, lives on even to this day. The sandwich was a visualization of all the broken promises made by Fyre Fest officials. The festival was hyped up to social media influencers as the ultimate party. As such, the food had to match. Festival goers were promised “a uniquely authentic island cuisine experience,” and “local seafood, Bahamian-style sushi, and even a pig roast” (via People).
Amid the ongoing problems at the festival, one attendee tweeted a photo of their dinner, which just included bread, a slice of cheese, and some mixed greens. It became instantly iconic as the world looked on and things started to break down further at the festival. Fyre Festival was ultimately postponed and then canceled.
However, Kraft’s trolling could potentially be off-base. According to TMZ, the cheese sandwich photo may itself be a scam. Apparently, this meal was served to staff only. Festival goers had a choice of chicken, burgers, pasta, and a salad, among other things. However, the image of that sandwich lives on. Ultimately, it remains to be seen if Fyre Fest II moves forward, much less if Kraft actually sponsors it.