Donna Kelce is in her foodie era. She’s always been a fixture of the football bleachers, but now, she’s a fixture in the public’s hearts — and pantries. With her new food-based brand deals, Kelce is becoming more of a household name every day. America just can’t get enough of what she’s up to and what she’s eating. With her Barefoot endorsement, Kelce has been letting Swifties know it’s okay to sip wine during the big game, which has proven relatable for anyone who isn’t into football. In fact, Kelce has even said she can attract new people to her sons’ sport with brand deals like this, bringing the game down to earth and making participation more enjoyable.
Especially since Kelce was spotted chumming around with Taylor Swift, a whole consumer contingent — namely Swifties — will likely recognize her before either of her football-star children. This marks a new phenomenon in sports, as the athletes are usually the ones to take center stage; for example, LeBron James has been the face of McDonald’s and Sprite, and Peyton Manning has represented Pepsi and Gatorade. Donna Kelce has managed to break through myriad professional athlete endorsements to reach a whole new subset of fans.