With the days getting shorter and the weather colder, a spooky energy drink may be just what people need to get into that Halloween spirit. Plus, there is actually a science behind customers’ affinity toward seasonal items and holiday drinks in particular, with the smell and taste eliciting nostalgic feelings. Scooter’s Coffee is taking advantage of the appeal of limited-time offerings to share its latest creation.
Scooter’s Coffee teased the drink launch on Instagram, with a cryptic green graphic and a caption noting that on October 18, 2023, it will be doing the monster mash. The drink will only be around till the end of the month, though, and the chain encouraged customers to try it before it “vanishes like a ghost” after Halloween.
The Instagram comments on its release video appear to be a mixed bag, with some customers claiming they tried the drink and loved it, and others questioning what exactly it is — one asking if it was Red Bull. However, the chain recently announced via press release that it has replaced Red Bull with SCOOOT! Energy, “an exclusive, proprietary energy drink,” which is designed to have less sugar than other energy drinks: an innovation it has utilized in its monstrous green concoction.