When it comes to brand imagery, food is a powerful motivational tool. If one thinks of Homer Simpson, they’d imagine a donut — likewise for “Twin Peaks” and coffee and cherry pie. So, Warner Bros. partnering with Mackenzie Limited for “Biscuits with the Boss” Shortbreads seems like an easy win for both the company and the fans. Anticipation for the future of the series is high, and something of a question mark over its future seems to linger.
In an interview with Today, one of the show’s directors Declan Lowney envisioned several possible spinoffs the show could have moving forward. However, Lowney highlighted that fans were in for a wait. “Everybody knew it was the end, but it’s also the end for now. It’s going to be two or three years before anything happens — if anything happens.” That being said, it’s possible that its namesake character won’t be along for the ride. In an interview with Entertainment Weekly, Jason Sudeikis speculated, “But the story that’s being told — that three-season arc — is one that I see, know, and understood. I’m glad that they are willing to pay for those three seasons.”
So the new shortbread biscuit isn’t actually a sign that “Ted Lasso” is returning, but has all of its fans imagining a potential Season 4. And, that’s the point. Promotions like these keep the show in conversation while TV execs plot their next moves.