When Chipotle’s Halloween Boorito promotion kicked off in 2000, it began as a sort of costume contest. For 20 years, costumed customers braved long lines each Halloween to take advantage of the discounted entree prices. When the pandemic put the world on hold in 2020, Chipotle moved the annual promotion to the digital sphere, allowing rewards members to order a discounted entree online. This year, Chipotle is sticking with the pandemic model, with customers only able to access the deal if they make the purchase online. Qdoba, however, is offering the BooGO deal for purchases made both online and in-store.
Qdoba’s BooGO deal will run for the entire business day on October 31, but you can only cash in on Chipotle’s Boorito deals after 3 p.m. on Halloween day. To get more customers in line for Chipotle’s discounted food, however, 53 of its locations scattered throughout bustling college towns will be serving burritos late-night, extending their hours through midnight this Halloween.