While the partnership between Guy Fieri, Homage, and the NFL may be new, Fieri and the apparel company have previous ties to the NFL. In 2022, Homage entered a multi-year partnership deal with the league, pumping out shirts, hoodies, and sweatpants with the official NFL mark. A short time later, Fieri helped football fans celebrate the 2023 Super Bowl in style by throwing a massive tailgate party outside Glendale’s State Farm Stadium in Arizona.
Homage founder and CEO Ryan Vesler told Awful Announcing that, following Fieri’s Super Bowl bash, the collaboration between Fieri, Homage, and the NFL seemed like a natural next step. “Guy has an extreme love of food and football — and these two things really are symbiotic — so it made complete sense for us to partner on the NFL x Flavortown collection,” Vesler said.
It appears Vesler was right. Upon the announcement of the partnership on Instagram, football fans and foodies have been flooding the comments with words of encouragement. “I am loving all these fun foodie designs,” one commenter writes, while another calls the collaboration the “best thing since sliced bread.” The NFL x Flavortown collection shirts, which cost about $38 a pop, are currently available for purchase at the Homage website.