Kirkland Signature’s Lightly Breaded Chicken Breast Chunks are described on the packaging as being made of breaded boneless skinless chicken breast with no added hormones, steroids, or antibiotics, which might also remind some of how Chick-fil-A’s nuggets are marketed. However, the similarities extend beyond not only appearance and description. One person on Twitter claimed Just Bare’s nuggets could easily pass for Chick-fil-A in taste, which echoes other commonalities between the two frozen offerings.
Hopefully, the new chicken nuggets will be seen as an improvement over Costco’s previous offering as, earlier this year, customers complained of a serious drop in quality. So far, the reviews skew positive, according to a Reddit thread in r/Costco. One commenter wrote, “Far better than the Just Bare and currently $4 less for the same amount.” Others chimed in to express curiosity and interest in the new frozen item.
Overall, we’re left wondering why Costco doesn’t start selling its nuggets at the food court. This move would help the wholesaler go beyond its reputation of boxes and samples and step up to the plate as a bonafide fast food competitor, especially if its nuggets can potentially hold their own against Chick-fil-A.