If you’re a Costco food court completist, you may want to check this sandwich off your list, at least if you’ve got $10 burning a hole in your pocket. If it’s nowhere near time for a Costco run or you’ve let your membership lapse, though, there’s no need to feel any FOMO over it. A number of Redditors have tried the roast beef sandwich and posted their reviews on r/Costco and they’re a mixed bag. One person found it “atrocious,” while others went with milder condemnations such as “not very good” and “underwhelming.” There were a few somewhat positive reviews, one calling the sandwich “decent” and another “ok at best,” but nobody seemed to find it worth the price, particularly when you can get an entire pizza for the same amount.
So where did Costco go wrong with this sandwich? Let us count the ways … For one thing, if you’re going to be presenting something as a gourmet offering costing over twice the price of other sandwiches on the menu, you might want to make it a little fancy, or at least add a slice of cheese. For another, if you’ve already received flak over raising the price of a few other food court items, as was the case with the chicken bake going up a buck in 2022, then you really should read the room before deciding the time is right for further price gouging.