Throughout the season, Captain Morgan will be traveling to some epic tailgate parties and concerts, and fans who partake in the digital treasure hunt could have the chance to come along. One contestant will win the ultimate prize: a trip to Super Bowl LVllll. To get invited, participants will have to locate clues, enter the answer to the clue’s question online, and RSVP with an online form. The party kicked off this week, and the first clue has already been revealed. The clue shows two Victor Cruz jerseys and asks what the two different numbers are and what they add up to.
Every other week the rum brand will reveal a new clue, either via QR code or on its website. When the QR code is scanned, people will be able to read what it says. Some of the clues will be on television ads, with celebrities like Bebe Rexha and Victor Cruz dropping hints to the correct answer. Whoever figures out the riddle can enter the answer online to claim the prize. Only one entry is allowed per week and the treasure hunt ends February 11, 2024. The Super Bowl grand prize is for two tickets, and the winners must travel on the weekend of February 10.