Burger King’s short horror film, “The Call,” is chock-full of tiny details and hidden Easter eggs that only true horror buffs (and Burger King fanatics) will notice. Recognize the car featured in the short film? It appeared in “Buffy the Vampire Slayer.” Do you remember that melody from somewhere? That’s Burger King’s “Whopper” jingle — spook-ified, of course. This movie expertly blends a love for the fast food favorite and a little pre-Halloween fun.
This kind of collaboration isn’t new for the brand. According to the vice president of marketing communications for Burger King North America, Zahra Nurani, “For years, Burger King has brought our guests exciting and delicious ways to celebrate Halloween. While our menu innovations are at the forefront of these efforts — like Ghost Pepper Whopper and Ghost Pepper Chicken Fries — we are always looking for new ways to make spooky season even more fun and memorable at BK.”
If you love being a bit scared almost as much as you love a good Chicken Fry, then you can get in on the action yourself. “We don’t want Burger King fans to just watch the story — we want them to experience it for themselves,” Andrew Pattee said. “So we’re spreading the scare by daring fans to answer the call IRL.” Starting on October 13, you can visit TheCall.BK.com to get your own personalized spooky phone call.