The Specially Selected wines and cheeses will be rolled out in stores beginning September 8, with delivery and pick-up available where permitted. Farmhouse blue cheese, burrata, and mobay are among the new premium cheeses being offered; each of the new varieties is less than $5.
Over the years Aldi wine sales have grown exponentially, due in part to the high quality of the wines in relation to the low price. Many of Aldi’s wines have received praise from consumers and wine experts, with seven named Best Buys by Wine Enthusiast, and Aldi’s Peaks and Tides Chardonnay scoring a Silver rating of 89 points by the judges in 2023’s USA Wine Ratings. The new label will join Aldi’s already impressive selection of more than 110 different wines.
Aldi plans to rotate its Specially Selected seasonal wines every season to encourage customers to try new varieties from one of its many global partners. While some of the wines will be familiar to customers, Aldi is also partnering with new vineyards to increase its offerings. Currently, Aldi partners with more than 150 wineries worldwide.