In addition to being much more user-friendly, Aldi’s website now allows shoppers to bypass Instacart and other delivery apps, instead ordering groceries directly from the store to their home or for curbside pickup. Delivery is currently available from more than 95% of Aldi’s stores across the U.S. This new feature fulfills Spryker CEO Boris Lokschin’s earlier promise to provide a “seamless and simple shopping experience.”
Many question marks have also been eliminated — customers can now see each item’s price and view an array of photos and details about each product. This makes it possible to view nutrition and allergy information before making a purchase, though some items currently have more details than others. It’s also sortable, and there’s even a search bar, which will surely help shoppers determine the best and worst foods to buy at Aldi.
The new Aldi website is finally propelling the supermarket into the 21st century. With shop-ability, more information, and an easier navigation system, Aldi will now be able to compete with its competition at a larger (and more digital) scale than ever before.