When McDonald’s recently announced its latest limited-time offer, the As Featured In Meal, some fans responded on social media by demanding the return of the snack wrap. While many fans of the chain found joy in the long-running media tie-ins, others felt the promotion was a lazy method of repackaging existing meals in place of a new or returning menu item.
While the former McDonald’s chef insists that McDonald’s has no incentive to bring back popular menu items from discontinuation due to customers returning to their usual orders, some TikTok users pushed back against this assertion, explaining that their love and loyalty for items such as the snack wrap are so strong that they will not accept any other order in its place. One TikToker commented, “I stopped going to Mcdonald’s after snack wraps were removed. I worked there for years and snack wraps did not cause disruption on the line.” Others echoed the loss of interest in eating at the chain. Some took issue with the explanation of operational complexity. As one person put it, “But why have it in every other country? Canada has it. They also have all day breakfast.” Meanwhile, a number of people noted that competitors like Burger King and Wendy’s offered similar wraps.